About Us

About Us

Diamond Floors began with a father’s love for flooring and a vision he shared with his two sons. They believed choosing the right flooring should be an effortless, personalized experience for both homeowners and business owners. In 1995, that vision became reality with the founding of Diamond Floors, a family-run company dedicated to transforming the flooring experience across the Lowcountry through quality, service, and craftsmanship.  

Our Promise: Quality, Value, Service

Navigating the flooring world can be daunting and impersonal—but at Diamond Floors, we do things differently. Our unwavering commitment to quality products,  low pricing, and outstanding customer service has made us a trusted name in the Lowcountry. Contact us today and discover the difference that sets Diamond Floors apart.

Personalized Flooring, Stress-Free Experience

At the heart of our family-owned business is Keith Van Slett, a seasoned flooring professional with over 50 years of experience. Alongside his sons, our dedicated team has a combined experience of 100+ years working tirelessly to bring you the best in flooring solutions.

Over time, we saw more and more customers walk away from big-box home improvement stores feeling overwhelmed and disappointed. It became clear that people were looking for something more—a flooring experience that was truly personalized, one that helped them find their individual style and stayed within budget.

That’s why we created our in-home sales experience. By bringing the flooring showroom experience directly to your doorstep, we provide a stress-free, personalized service. You get to see samples in your own space and lighting, with expert advice tailored to your style, needs, and budget.

From your first consultation to the final installation, our knowledgeable sales team and skilled installers are here to make the process simple, smooth, and stress-free—just the way it should be.

Transforming Spaces, Building Relationships

To date, Diamond Floors has installed over 4 million square feet of flooring for homeowners and businesses across the Lowcountry. As part of our continued growth and commitment to the community, we’re proud to have recently opened a new location in the Summerville, Goose Creek, and Moncks Corner area.

At Diamond Floors, we’re about more than just flooring—we’re about building lasting relationships. Our friendly, knowledgeable team is here to support you through every step of the process, from selecting the perfect flooring to expert installation and beyond.

We offer a wide variety of flooring options to suit every style and space, including Luxury Vinyl Plank (LVP), Hardwood, Engineered Hardwood, Luxury Vinyl Tile (LVT) and Tile. Whether you’re updating a single room or remodeling an entire property, we have a solution that fits your needs and budget.

In addition to flooring installation, we provide a full range of services: floor removal, stair installation (wood or vinyl), sanding, refinishing, buffing, and coating—all delivered with precision and care by experienced professionals.

Our team of experts is dedicated to providing the best possible experience for each and every customer. We work with you to understand your needs and vision, offering guidance and recommendations that align with your unique style and budget.

From your first consultation to the final walkthrough, our team is dedicated to making your experience seamless, personalized, and stress-free—turning your vision into a space you’ll love for years to come.